MARKETING. BY ALL MEANS.

G2M Team is an Israeli based tech & digital marketing boutique agency accompanying technology companies in their global marketing journey.

We help tech and startup companies scale up and supercharge their global marketing and exceed their business KPIs, by providing them with A2Z, full stack marketing execution support.

Our in-house digital marketing experts and online marketing professionals are highly experienced with global tech B2B marketing, Data driven, KPI-ORIENTED digital marketing, direct to consumer, mobile app marketing, and more.

Our comprehensive set of digital marketing agency services includes:

• Growth hacking – We focus on the entire digital marketing funnel and come up with innovative and creative ways to scale, while staying within the predefined budget limitations.
• Content marketing and SEO – We create top quality content by keeping the delicate balance between staying informative and entertaining to our target audience, while also making sure that our content marketing operation supports our customers’ business goals. We distribute quality content in the appropriate channels (after researching the channels that fit the target audience), such as Quora, social communities and professional forums, as well as reformat the content into SlideShare presentations, videos (YouTube, Vimeo) and infographics. We publish guest posts in strong and industry related domains (with high PR and Domain Authority). To summarize, we deploy white hat SEO techniques through content, to reach high ranks for key phrases.
• B2B and B2C Advertising, PPC and media acquisition – SEM - We plan, setup and execute paid campaigns for performance or awareness in Google, Facebook, Twitter, LinkedIn, Outbrain, Taboola and additional niche media channels, such as reddit, Stack overflow and more. We do advanced targeting such as custom or similar audiences, lookalike targeting, smart retargeting and targeting that is based on lists. We run CPM, CPC, CPI, CPA, CPL focused campaigns and we build and maintain detailed reports to monitor and optimize the performance of our campaigns.
• Social media marketing – We not only make sure to grow our customers’ social pages fan base, but we create engagement through posting and sharing original, branded and curated content that’s highly relevant to the target audiences. We monitor social pages’ performance and we learn what content gets the best engagement parameters. Then we make sure to create and share similar content. We track comments and we respond to queries on social media channels. We track the best days and times of day to share social content and we run smart social media activities.
• Lead generation and lead nurturing – We build sophisticated lead generation funnels, and we make sure to create ‘top of the funnel’ content hooks to generate quality leads. We build and maintain landing pages, and we capture prospects through organic and paid media channels. We help our customers set up and work with marketing automation platforms and we create automatic drip email campaigns, monthly newsletters and promotional email campaigns. Our lead marketing activities are designed to support sales teams by generating leads, identifying valid leads and turning valid leads to ‘opportunities’.
• Email marketing and marketing automation - We focus on generating leads and creating a smart digital marketing funnel using marketing automation technology, such as HubSpot, Intercom.Io Lead squared or alike.
• Conversion Optimization and Website management – We set up or finetune website flows and content, by working on the customer branding, messaging and visual identity. We manage graphic designers, website developers and UX managers to make sure the website tells the company story well, and that the call to action is optimized through a well-defined traffic funnel.
• Global PR management – We run global tech PR activities including writing press releases, building online press minisite that includes press kits, and of course, we pitch tier 1 outlets and longtail bloggers and influencers. We’ve been in relation with top publications such as VentureBeat, TechCrunch, TNW, Gizmodo, Forbes, Lifehacker, Androidpolice, AndroidHeadlines as well as top Israeli outlets, such as Geektime, Calcalist, Globes, Ynet, Channel2, Nana10 and many more.
• Marcom & industry events management – We run all marcom activities for our customers, including industry events, booths, print materials, brochures, company presentations, collateral, giveaways and more.
• SEO / ASO – Great digital marketing activities lead to top ranks in Google search or Google play. There’s no other way. Old school SEO has died (didn’t you hear the news?) and the only way to stand from the crowd is to produce superb quality content and to promote it in both organic and paid media channels. That’s what we do. We make sure to distribute and promote our content in variety of communities, forums and content publishing platforms. We run smart keyword and content topic researches to make sure we write about hot and buzzing topics and to make sure our content is not only optimized for lead generation but also for SEO. We are also mobile app marketing experts, helping known and popular apps reach tens of millions of installs. We are experts in Google play and iTunes store App store optimization (ASO), including keywords and rank analysis, app store visuals and copywriting, Google Paly experiments and more.
• Data driven marketing – We make decisions and optimize our activities or set priorities based on valid quantitative data that’s largely available in today’s digital marketing era, by working with analytics solutions such as, Google analytics, Facebook insights and analytics, marketing automation and CRM platforms, as well as heat maps solutions, such as CreazyEgg and alike. We set up and maintain detailed reports that aggregate data from many sources, to make sure we control and optimize our important KPIs (such as traffic, unique users, session duration, conversion to leads, valid leads and opportunities, costs of acquisition, quality of content, funnel drop downs, cohort analysis and more.
• Branding and Messaging – We help our customers create superb branding and messaging by setting up an initial brand identity, working with external designers on the brand color scheme, the logo, the icon, visual language and alike. We write the website / minisite or landing pages texts, social pages ‘about’ texts, sales tool kits copy and alike.