[Important notice: I tried writing an article, but ended up with a much longer text than the average article. Stay strong] You know this. You either got burned yourself or you heard others whining about their bad experience with PPC or other forms of paid media. “It was such a waste of money”; “the quality… Read more »

In today’s world of B2B marketing, the way a startup builds its sales and marketing infrastructure can (and will) make or break it. Usually, the foundations are laid in the early stages, but after the seed money-raising was completed.  While nearly every sales or marketing executive know that when it comes to enterprise sales, they… Read more »

If marketers could time-travel to the recent past, they would never recognize their work today. If you have been in the B2B startup marketing for 10 to 15 years, you already know that the field has evolved so greatly that it’s almost impossible to remember what it was like before… …back when reaching out to… Read more »

One of the things that early-stage startup leaders repeatedly hear, especially nowadays, is “you have to extend your runway”. The “runway” refers to the time before the startup “takes off”. In other words, the amount of time that the money raised lasts without compromising progress. Other than another funding round, the proverbial runway can be… Read more »