Marketing is the soul of any startup, let alone in the early stage. It’s how you get new news out, gain new customers and later on retain existing ones. However, the traditional startup marketing funnel isn’t always relevant to today’s reality. In its traditional form, it takes a broad approach that begins with generating a… Read more »

Written content plays a major part in marketing strategies today. Website content, product-marketing content, PR content, “edutainment” blog content, collateral, and thought-leadership messaging ﹘ the list goes on.  In a startup’s early stages, content writing responsibility does not fall 100% to marketing stakeholders (many times such stakeholders aren’t around yet) but is shared by all… Read more »

If you come here often, you know that I’ve worked as a startup marketer for the past nine years and that I’ve been lucky enough to support over 100 startups during this time. There have been successes, and also some failures, during this time ﹘ all of which I now count as important lessons learned. … Read more »

[Important notice: I tried writing an article, but ended up with a much longer text than the average article. Stay strong] You know this. You either got burned yourself or you heard others whining about their bad experience with PPC or other forms of paid media. “It was such a waste of money”; “the quality… Read more »