Running B2B Tech Marketing? Must-Do Activities in Your Mix

If you’re a tech marketer working for (or with) a B2B company, you need to make sure that your marketing activity mix covers most of the newest best practices that have recently gained popularity. In the digital era, B2B marketing has recently lent a lot of B2C’s treats and tricks. Social media has made everything…

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B2B e-mail Marketing in the digital Era: Winning Tactics that Convert

I’m not going to write about the fact that e-mail is still with us, and that everybody still reads and writes e-mails. You will probably toggle between this blog post and your mailbox as you read this, so I feel this argument is behind us. E-mail newsletters from businesses to business professionals with news, updates…

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What in the World is Digital Marketing?

  Every day, we’re hearing more and more about digital marketing — what to do, what not to do, who has succeeded and why. The list goes on and on. Digital marketing is the focus of entire blogs, and major business magazines publish countless articles about it. I am sure your LinkedIn feed is filled with insights on it as…

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The complete marketing competitive analysis checklist for startups

How I ran a successful marketing competitive analysis for a startup I work with  + a bonus checklist and a downloadable template   Reading time: 15 minutes (the actual work is a different story…) What are you getting? A tactical and hands-on walk-through A free marketing competitive analysis template Overview of tons of free or…

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Corporate vs Startup Marketing: Why Startups Need to Hire Michelle over Uncle David if They Want to Succeed

startup vs corporate marketing

Originally posted by Viola-Notes. I have been a marketer for ages, but I have only been a startup marketer for the last couple of years and I’m still shocked by how different it is from ‘traditional’ marketing. I would even go as far as to say that it’s the direct opposite of traditional, corporate marketing, and in…

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Is There Really a Difference between Growth Hacking & Traditional Marketing?

Well, it’s complicated… A lot of people, not to say marketers, whom I know and respect keep asking me what on earth the difference between growth hacking and just plain marketing is. It sometimes feels like growth hacking is a term made up by marketers to describe…well… marketing. Yes, at first glance it’s hard to…

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‘Out of The Box’ Competitive Analysis: Supercharging App Marketing Results

Originally posted by Apptamin. In recent years I’ve been deeply involved with strategic marketing, startup marketing and mobile app marketing. The knowledge I have gathered over time has helped me develop my own growth hacking tactics.

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4 SEO hacks you must use

Some entrepreneurs tend to underestimate SEO, or maybe just don’t fully understand it, letting it get lost in the bottom of their huge pile of things to take care of.  But SEO is actually directly linked to the success of a variety of marketing activities and goals, starting from PR, right down to your KPIs.

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Are you making some of the most common startup marketing mistakes?

common mistakes

If you are part of a startup company, you are probably working hard, trying to identify the right target audience for your product, and make sure that it fully answers their pain. But you’re probably also frustrated by the fact that many of the things you are doing don’t result in sufficiently bringing in new…

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Wanna make a killer video for your startup? Here’s how..

Whether it’s for a product demo, crowd funding campaign, hiring, training, ads, or any other reason, almost every startup or tech company I’ve worked with needed to make a video at some point. We’ve all seen videos that looked just brilliant. But we’ve also seen not so great ones that made the product look shoddy,…

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