If I had a nickel for every time I heard someone put all their chips on a single marketing automation SaaS solution… As a startup marketer in an agency, I constantly talk to clients about if, when, and which marketing automation to implement. There are two main points that usually come up in these discussions: … Read more »
Continue readingThe Ultimate Demand-Generation Methodology For Your B2B Startup
As a startup marketer, your success (usually) depends on designing a machine that keeps bringing in relevant prospects, new qualified leads, and sales opportunities In recent years I have worked with many B2B startups. in Medical, AI, Cyber, DevOps, IoT and more… All the good that Israel has to offer to the world. In many… Read more »
Continue readingYoung B2B Startups and PR agencies, friends or foes? Here’s how & when they should collaborate
Startup entrepreneurs take on one of the biggest missions you can think of: trying to make something out of nothing. To succeed, they have to turn ideas into products, skeptics into investors, prospects into ambassadors… you get the idea. This is a super difficult journey in which founders need all the help they can get.… Read more »
Continue readingYoung B2B Startup? Here’s why founders fail when not running 360°marketing
The 360° approach to marketing is becoming a must among young startup companies. They can no longer just tackle one activity at a time or focus on just a few specific marketing activities, without considering the sequence of activities to make sure all required loops are closed (prospect funnel steps for instance). The 360° marketing… Read more »
Continue readingThe complete marketing competitive analysis checklist for startups
How I ran a successful marketing competitive analysis for a startup I work with + a bonus checklist and a downloadable template Reading time: 15 minutes (the actual work is a different story…) What are you getting? A tactical and hands-on walk-through A free marketing competitive analysis template Overview of tons of free or… Read more »
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