Disappointed series: Why most B2B Startups are failing with PPC? A detailed guide listing 8 mistakes

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[Important notice: This is an extensive guide that is much longer than the average article. Brace yourself] You know this. You either got burned yourself or you heard other B2B pros whining about their bad experience with PPC. “It was such a waste of money”; “the quality was bad”; “we didn’t see relevant leads”; “nothing… Read more »

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The power of your investors – what VCs are saying about helping their startups

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One of the things that early-stage startup leaders repeatedly hear, especially nowadays, is “you have to extend your runway”. The “runway” refers to the time before the startup “takes off”. In other words, the amount of time that the money raised lasts without compromising progress. Other than another funding round, the proverbial runway can be… Read more »

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The 7 deadliest startup marketing sins that we all keep making

One website that most startups hate to visit is The Startup Graveyard. There, you’ll encounter the ghosts of startup-past, including their different reasons for failure. Business-related reasons, marketing included, appear on this website more often than not. You’re probably thinking, making mistakes doesn’t always equal failure, and you’d be right. We’ve all read about, and… Read more »

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