Social media marketing is something we all know we should focus on, but only a few actually manage to fully leverage it to directly increase enterprise-sales in 2020.  When discussing LinkedIn with B2B startup founders (or marketers), I find that many tend to ignore many strategies related to this platform, simply because they never quite… Read more »

One of the things that early-stage startup leaders repeatedly hear, especially nowadays, is “you have to extend your runway”. The “runway” analogy refers to the time before your startup can “take off”. In other words – the amount of time that the money raised in the last round lasts without compromising progress. Other than another… Read more »

As a startup marketer who supports young B2B startups that are very limited in budget and resources, I must always be on the hunt for new marketing tactics and tools to help me do a better job and be in the know. This article lists some tools I love to use and think every startup… Read more »

SEO is one of digital marketing’s most significant pillars, but recently many professionals in the industry claim that SEO is dead. Too many marketers complain about their SEO agencies, claiming they fail to bring satisfying results, and too many of my colleagues claim that they are very confused about SEO. Disclaimer: I mostly support early-stage… Read more »