One of the things that early-stage startup leaders repeatedly hear, especially nowadays, is “you have to extend your runway”. The “runway” refers to the time before the startup “takes off”. In other words, the amount of time that the money raised lasts without compromising progress. Other than another funding round, the proverbial runway can be… Read more »
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One website that most startups hate to visit is The Startup Graveyard. There, you’ll encounter the ghosts of startup-past, including their different reasons for failure. Business-related reasons, marketing included, appear on this website more often than not. You’re probably thinking, making mistakes doesn’t always equal failure, and you’d be right. We’ve all read about, and… Read more »
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Social media marketing is something we all know we should focus on, but only a few actually manage to fully leverage it to directly increase enterprise-sales in 2020. When discussing LinkedIn with B2B startup founders (or marketers), I find that many tend to ignore many strategies related to this platform, simply because they never quite… Read more »
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SEO is known to be a significant digital marketing pillar, but in the recent years many professionals claim that SEO is dead. Too many marketers in the B2B tech industry are not sure if they should hire SEO agencies, wondering if such agencies will manage bring satisfying results or deal with their highly technical products,… Read more »
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First of all, it’s likely your fault. Yes, if you are disappointed with your marketing, whether internal or external, it’s probably (not necessarily but most likely) due to your misjudgment. Sorry, but I had to say it out loud. I hope that by the end of this post, you will understand why I think this… Read more »
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