This is the story of an optimization effort around a gated content landing page (that is, a landing page that requires email signup before the download can start) for a B2B tech company in the cybersecurity arena. Unfortunately, its name must be kept undisclosed. When marketers work on optimizing a landing page (which is quite… Read more »

One website that most startups hate to visit but probably should is The Startup Graveyard. There, you’ll encounter the ghosts of startup-past, including their different reasons for failure. Business-related reasons, marketing included, appear on this website more often than not. You’re probably thinking, making mistakes doesn’t always equal failure, and you’d be right. We’ve all… Read more »

If I had a nickel for every time I heard someone put all their chips on a single marketing automation SaaS solution… As a startup marketer in an agency, I constantly talk to clients about if, when, and which marketing automation to implement.  There are two main points that usually come up in these discussions: … Read more »