Disappointed series: Why most B2B Startups are failing with PPC? A detailed guide listing 8 mistakes

Image of a disappointed person

[Important notice: This is an extensive guide that is much longer than the average article. Brace yourself] You know this. You either got burned yourself or you heard other B2B pros whining about their bad experience with PPC. “It was such a waste of money”; “the quality was bad”; “we didn’t see relevant leads”; “nothing… Read more »

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The 7 deadliest startup marketing sins that we all keep making

One website that most startups hate to visit is The Startup Graveyard. There, you’ll encounter the ghosts of startup-past, including their different reasons for failure. Business-related reasons, marketing included, appear on this website more often than not. You’re probably thinking, making mistakes doesn’t always equal failure, and you’d be right. We’ve all read about, and… Read more »

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Highlights from our recipe guide for startups: How to make LinkedIn marketing a B2B business machine

Social media marketing is something we all know we should focus on, but only a few actually manage to fully leverage it to directly increase enterprise-sales in 2020.  When discussing LinkedIn with B2B startup founders (or marketers), I find that many tend to ignore many strategies related to this platform, simply because they never quite… Read more »

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