Young B2B Startup? Here’s why founders fail when not running 360°marketing

The 360° approach to marketing is becoming a must among young startup companies. They can no longer just tackle one activity at a time or focus on just a few specific marketing activities, without considering the sequence of activities to make sure all required loops are closed (prospect funnel steps for instance).     The 360° marketing…

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B2B Startup Founders – This is why you are disappointed with your internal or external marketers

First of all, it’s likely your fault. Yes, if you are disappointed with your marketing, whether internal or external,  it’s due to your misjudgment. Sorry, but someone has to say it out loud. I hope that by the end of this post, you will understand why I think this way, and I sure hope that…

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SEO in our days – the myths, the truth and what’s still relevant

SEO is one of digital marketing’s most significant pillars, but recently many professionals in the industry claim that SEO is dead. Too many marketers complain about their SEO agencies, claiming they fail to bring satisfying results, and too many of my colleagues claim that they are very confused about SEO. Disclaimer: I mostly support B2B…

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6 Blogs and Resources That Will Make You a Superhero Startup Marketer

As a startup marketer, you work hard to reach your goals. Usually you accomplish tasks under serious constraints. Many times you are the only marketing person on board, you have to do everything on your own with a minimal budget, and everything needs to be ready yesterday. Welcome to the world of marketing superheros! Apparently,…

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Here’s How You Can Build the Ultimate Lead Generation Machine for Your B2B Startup

As a startup marketer, your success depends on designing a machine that keeps bringing in new quality leads Over the years, I have worked with more B2B startups that I can count – or even remember on a whim. I am not bragging, but simply stating a fact that’s important for the sake of this…

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Here’s Why a ‘Sales-With-Minimal B2B Marketing’ Approach Will Kill Your Startup

drupe happy new year

Here’s Why a ‘Sales-With-Minimal B2B Marketing’ Approach Will Kill Your Startup, and also, what can you do to escape such a fate? “I DON’T CARE WHO YOU ARE, WHAT KNOWLEDGE YOU HAVE GAINED IN YOUR INDUSTRY, WHO YOUR CUSTOMERS ARE, WHO YOUR TEAM MEMBERS ARE, OR WHAT PRESTIGE YOU HAVE. I JUST WANT TO BUY…

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My list of 7 winning tactics for medical technology marketers

My list of 7 winning tactics for medical technology marketers The medical field is a unique ecosystem. Within it, the medical technology industry holds a prominent place. The global medical technology industry spans numerous companies whose products ensure that the prevention, diagnosis and treatment of medical conditions and diseases is smoother and has more positive…

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My Top 7 Life-Changing Tools That Every Digital Marketer Must Know

marketing tool set

Successful digital marketing is dependent on knowing and using the right technologies, solutions and tools – but which tools are a must in your marketing toolbox? If you ask me, the right digital marketing, technologies and growth hacking tools can make the difference between an ordinary successful marketing campaign and one that is truly extraordinary..…

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Digital marketers & campaign managers, this is for you: The full prerequisites Checklist before setting-up paid campaigns

tablet on a table with graphs. credit:

Everybody is after PPC, and they all want to start today… Working in the industry that I do, I see many startups and even medium sized tech companies running to launch paid campaigns, when they are not nearly as ready as they should be. Marketers, internal or external, are being constantly pushed to setup and…

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6 Ways to Run Growth Hacking Without Looking Amateurish

person looking at a laptop - credit: Pixabay

– Guest Post – ‘A growth hacker is a person whose true north is growth. Everything they do is scrutinized by its potential impact on scalable growth’ – Sean Ellis Sean Ellis, co-founder of GrowthHackers, coined this increasingly well-known term in 2010, using it to describe the process of experimenting with a wide variety of…

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Lumos Global

With G2M we managed to achieve great results in a short time. They deeply understand the start-up spirit and pace, and demonstrate exceptional professionalism with digital and social marketing best practices.

Hila Bitton
Marketing Communications Manager / Lumos Global

Ginger Software

It's great to have someone who keeps asking the hard questions, and searching for better solutions.

Maoz Shacht


G2M is the optimal solution for a mobile app startup taking its first steps in the B2C industry

Barak Witkowski
Co-Founder & CEO / drupe


G2M is our focal point to all app marketing needs. They just know all there is to know

Shai Benarzi
Founder and CEO / spikko

Infinity AR

G2M is a priceless extension of our team, for both strategy and execution, all in one. They are our genie in a bottle!

Motti Kushnir
CEO / Infinity AR


G2M manages all our marketing activities. Starting with our strategy and branding, setting KPIs, through infrastructure automation and our customer management system, running our social channels, blogging / messaging and every other marketing related activity. Flawless execution, admirable dedication, great results. Highly recommended team.  

Orly Shoavi
Founder and CEO / SafeDK


G2M practically established our marketing operation, taking the lead and executing around all the marketing buckets that were critical for our KPIs: Content marketing, email marketing, lead generation campaigns, SEO, conversion optimization and more. The results were immediate.

Oren Jackman
Co-Founder and CEO / Exampal

Intuition Robotics

G2M planned and created all the marketing materials we needed for a successful launch, faster than we could ever imagine and without compromising the quality. G2M’s umbrella of services is exactly what startups need!

Dor Skuler

Ibex Medical Analytics

G2M Team is the ultimate partner for a company like us, looking to establish and develop our marketing DNA

Joseph Mossel


G2M Team was the ideal partner and handled all moving parts perfectly. They had a critical role in our success at Agritech

Helene Gordon
Senior PR & Marcom Manager / Netafim


Creating a successful online lead-gen machine for a B2B tech company is an art if you ask me. G2Mteam masters this art.

Amir Ben Assa
Chief Marketing Officer / Plataine