Most annoying Facebook ad-manager fuckups we’ve experienced & how we worked around them

We’ve already went through marketing mistakes startups might be facing (not your startup of course…), and why it might make sense to hire Michelle. Let’s tackle a different angle this time: How to work around annoying Facebook ad-manager fuckups. The Love & Hate relationship with Facebook Ads Manager For any advertiser, be it a B2B…

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How I Run Content Marketing (and You Should Too)

Content Marketing – Published on Smartinsights, 2017, Doing content marketing right: Insight from running a successful content marketing operations TL;DR: Why I am such a believer in content marketing and how I run the entire process. What is the real effort (time) I put into each stage and what professional tools I love using? I hope…

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Deciding on the best digital marketing agency for your B2B tech company

Choosing the best digital marketing agency – Published on Tgdaily – Aug 2017, Almost any business which operates in the B2B area realized at some point that a lucrative digital marketing strategy, in order to stay afloat in the competition, is a must. If you are in the B2B industry and you have been considering…

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Running B2B Tech Marketing? Must-Do Activities in Your Mix

If you’re running B2B tech marketing for (or with) a B2B company, you need to make sure that your marketing activity mix covers most of the newest best practices that have recently gained popularity. In the digital era, B2B marketing has recently lent a lot of B2C’s treats and tricks. Social media has made everything…

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B2B email Marketing in the digital Era: Winning Tactics that Convert

I’m not going to write about the fact that e-mail is still with us, and that everybody still reads and writes e-mails. You will probably toggle between this blog post and your mailbox as you read this, so I feel this argument is behind us. Important part of digital marketing is email newsletters from businesses…

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What in the World is Digital Marketing?

  Every day, we’re hearing more and more about digital marketing — what to do, what not to do, who has succeeded and why. The list goes on and on. Digital marketing is the focus of entire blogs, and major business magazines publish countless articles about it. I am sure your LinkedIn feed is filled with insights on it as…

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The complete marketing competitive analysis checklist for startups

How I ran a successful marketing competitive analysis for a startup I work with  + a bonus checklist and a downloadable template   Reading time: 15 minutes (the actual work is a different story…) What are you getting? A tactical and hands-on walk-through A free marketing competitive analysis template Overview of tons of free or…

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Corporate vs Startup Marketing: Why Startups Need to Hire Michelle over Uncle David if They Want to Succeed

startup vs corporate marketing

Originally posted by Viola-Notes. I have been a marketer for ages, but I have only been a startup marketer for the last couple of years and I’m still shocked by how different it is from ‘traditional’ marketing. I would even go as far as to say that it’s the direct opposite of traditional, corporate marketing, and in…

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Is There Really a Difference between Growth Hacking & Traditional Marketing?

Well, it’s complicated… A lot of people, not to say marketers, whom I know and respect keep asking me what on earth the difference between growth hacking and just plain marketing is. It sometimes feels like growth hacking is a term made up by marketers to describe…well… marketing. Yes, at first glance it’s hard to…

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‘Out of The Box’ Competitive Analysis: Supercharging App Marketing Results

Originally posted by Apptamin. In recent years I’ve been deeply involved with strategic marketing, startup marketing and mobile app marketing. The knowledge I have gathered over time has helped me develop my own growth hacking tactics.

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