I know, establishing the business KPIs of a young B2B startup is hard. Very hard.A lot of it is set by the marketing functions, whether they are internal employees or external ones. The decision of who to work with is not easy and there are many parameters to consider. Many founders, being technical creatures in… Read more »

TL;DR – Not just yet, but it’s coming. Today, AI can’t take our place yet, but In the long run, AI may even reshape the way we speak…  We’ve used OpenAI (Generative AI technology) in a content marketing experiment. We asked it to write an article about using AI to create B2B tech marketing content.… Read more »

A guest post by Donna Griffit While today’s global economic landscape is daunting and unclear, early-stage startups are still closing investments. With the right product, there are still funding opportunities. Many VCs raised new funds, yet the money is sitting in the bank, – and founders “just” need to prove the unique value of their… Read more »

Marketing is the soul of any startup, let alone in the early stage. It’s how you get new news out, gain new customers and later on retain existing ones. However, the traditional startup marketing funnel isn’t always relevant to today’s reality. In its traditional form, it takes a broad approach that begins with generating a… Read more »