How We Work

Combining Strategy, planning, and execution, we WORK WITH YOU TO mix and match activities that BEST fit your KPIs and needs

What makes us different? 

✪ Tailored approach to support early-stage success

  • Our fees can be based on retainer, project or hourly rates.
  • We also offer flexible service packages to suit specific needs and budgets, including:
    • Pre-seed essentials: Specific consulting and initial investor facing materials.  
    • Emergence of Stealth: Launch your startup with a strong foundation.
    • Full-Service E2E Marketing: Let us handle all aspects of your marketing.
    • Specific Focus: Choose a single area, such as content marketing or social media.

✪ A dedicated A-Team

  • G2Mteam founders, Tsipi Joseph and Einav Laviv, are ALWAYS actively involved and overseeing every step of the way
  • The service always includes a FRACTIONAL CMO layer, unless otherwise specified 
  • We NEVER ONBOARD multiple startups at once 
  • We EXECUTE almost everything ON OUR OWN.  If you ask us, that the only way to win in the  early stage 

✪ All-in, All-hands-on-deck

    • When we say E2E, we mean it:  From CMO, to product marketing, to lead-gen, ABM, web, content writing, social, SEO, industry events, influencers, Hubspot and more 
    • We insist on sharing EVERYTHING: Files, methods, Gantt, data – just like an internal team 
    • The work is ALWAYS executed based on a project work breakdown structure (WBS). NO BLIND SPOTS, NO GUESTIMATIONS.  

Popular bundles: 

1. Emergence of stealth 

Typical project completion time: 2-3 months

Typical scope (can be modified based on specific needs) 

  • Onboarding, Strategy & planning
  • Messaging sprint
  • Branding (logo, color scheme, etc.) 
  • Website creation (content, design and dev) 
  • Initial Hubspot implementation
  • Social media marketing 
  • Company deck + one pager
  • PR and launch campaign
Out of stealth diagram
*Actual scope of project may vary by specific startup needs

 

2. Ongoing E2E marketing

(Best for post-launch Seed stage) 

Best fits startups at seed-stage who don’t yet have an internal marketing person / team 

 Setup and onboarding: Month 1

  • Strategy and planning
  • Messaging finetuning sprint
  • Optional: Finetuning or Building a website E2E

     Ongoing work – Popular mix of activities: 

  • CMO on demand (Optional) 
  • ABM, lead-gen, or SaaS low-touch campaigns
  • Content marketing and SEO
  • Social media marketing
  • Marketing analytics 
  • Sales support 
  • And more
Ongoing ESE marketing activities

 

3. Specific focus – We call it the Spotlight 

You may need us to handle only a specific area of operation, may it be content and SEO, campaign management, product marketing, social media marketing, industry events… you get the idea. 

This type of engagement best fits startups or tech companies that already have internal teams, or ones that are looking for a focused operation (or a limited time project)  

 

FAQs

What makes early-stage marketing different?

While startup marketing is unique on its own, marketing in the early-stage requires a whole different approach due to several factors: 

  • The available resources, budget are different 
  • The needed activities are different 
  • The martech tool stack is different 
  • The brand must be built from scratch 
  • There are no benchmarks or historical data to lean on 
  • The goals are unique (POC, initial ‘oil marks’, first paying customers etc.)  

We recommend early-stage startup founders to make sure that they hire the people, internal and external, that fit the challenge. 

G2M Team stands out from other agencies and freelancers in several key ways:

  1. Specialized focus on early-stage startups
  2. Hands-on involvement of founders Tsipi Joseph and Einav Laviv in every project
  3. Fractional CMO service included in most packages
  4. Limited client onboarding in parallel, to ensure dedicated attention
  5. End-to-end execution capabilities all in one place

We have no junior marketers in our team. G2Mteam founders, Tsipi Joseph and Einav Laviv, are actively involved in overseeing every step of each project, working together with other team members who are all highly experienced tech marketers who have full stack marketing capabilities and will handle the work and tightly manage deliverables and timelines. This approach ensures that you receive high-quality marketing support tailored to your early-stage startup needs.

Naturally, we believe it’s never too early to start, but in reality the best time to start working with G2Mteam depends on your startup’s stage and needs:

  1. Pre-seed stage: Ideal for our “Pre-seed essentials” package, focusing on initial investor-facing materials and specific consulting
  2. Preparing to launch: Perfect timing for our “Emergence of Stealth” package, typically completed in 2-3 months
  3. Seed stage: Optimal for our “Full-Service E2E Marketing” package, especially if you don’t have an internal marketing team yet
  4. Any stage: Our “Specific Focus” packages can be beneficial at any point when you need expertise in a particular area of marketing

Generally, the earlier you engage with a specialized marketing team, the stronger foundation you’ll build for your startup’s growth and success.

Collaboration with G2M Team is designed to be seamless, transparent and minimize overhead on your time:

  1. We operate as an extension of your team, not just an external agency
  2. All files, methods, Gantt charts, and data are shared openly
  3. We use project work breakdown structures (WBS) for clear planning and execution
  4. Regular check-ins and updates are part of our process
  5. We’re flexible in our communication methods, adapting to your preferred tools and platforms
  6. Our fractional CMO service ensures high-level strategic input throughout the collaboration

This approach ensures that you’re always in the loop and that our efforts are fully aligned with your startup’s goals and vision.

G2M Team operates primarily as a remote team, but we’re flexible in our working arrangements:

  1. Most of our work is conducted remotely, allowing us to tap into a diverse pool of talent for consultations, brainstorming and cooperation
  2. We arrange on-site meetings or work sessions when necessary, especially for key strategy discussions or workshops
  3. Our remote setup allows us to be more cost-effective and flexible, which is particularly beneficial for early-stage startups
  4. We utilize various digital collaboration tools to ensure seamless communication and project management
  5. While we don’t typically work full-time from client offices, we’re always available for virtual meetings and real-time collaboration

This model allows us to provide high-quality services while maintaining the flexibility that early-stage startups often require.

Absolutely. Transparency is a core principle at G2Mteam:

  1. We insist on sharing EVERYTHING: files, methods, Gantt charts, and data
  2. You’ll have full access to all marketing materials, strategies, and analytics
  3. We use shared drives or your preferred file-sharing system for easy access
  4. All campaign data, performance metrics, and reports are made available to you
  5. We provide regular updates and maintain open lines of communication
  6. Our goal is to operate just like an internal team, with no information silos

This level of transparency ensures that you’re always informed and empowered to make decisions about your startup’s marketing strategy.

We understand that time is precious for early-stage startup teams. Our approach is designed to be efficient while ensuring your input on crucial decisions:

  1. Initial onboarding and strategy sessions require more intensive involvement on your end
  2. Ongoing time commitment varies based on the package and your preferences
  3. We aim to minimize unnecessary meetings, focusing on productive discussions
  4. Regular check-ins are scheduled to keep you updated without overwhelming your calendar
  5. Our fractional CMO service helps reduce the time you need to spend on marketing oversight
  6. We’re flexible and can adjust our interaction frequency based on your availability and preferences

Typically, you can expect to dedicate a few hours per week for updates and decision-making, with more time required during key strategic phases or launches.

While specific results vary depending on your startup’s stage, industry, and goals, here’s what you can generally expect:

  1. Long term work right from the start to develop a strong, cohesive brand identity and messaging
  2. Increased visibility and awareness in your target market
  3. Improved lead generation and nurturing processes
  4. Enhanced digital presence, including website and social media
  5. Better positioning for investor pitches and fundraising
  6. Measurable growth in key performance indicators (KPIs) relevant to your stage
  7. Solid foundation for scaling marketing efforts as your startup grows

We set clear, measurable objectives at the outset of our engagement and provide regular updates on progress towards these goals.

Our strength lies in our ability to provide comprehensive, strategic marketing solutions tailored specifically to the needs of early-stage startups.

We excel  in several key areas crucial for early-stage startup success:

  1. Fractional CMO services, providing high-level strategic guidance
  2. End-to-end marketing execution, from strategy to implementation
  3. Brand development and messaging for emerging startups
  4. Digital marketing, including content marketing, SEO, and social media
  5. Lead generation and ABM (Account-Based Marketing) campaigns
  6. Website development and optimization
  7. Marketing analytics and performance tracking
  8. Investor-facing materials and pitch deck creation

G2Mteam offers flexible pricing models to accommodate the diverse needs and budgets of early-stage startups:

  1. Retainer-based fees for ongoing, comprehensive marketing support
  2. Project-based pricing for specific initiatives or launches
  3. Hourly rates for consultations or smaller, focused tasks
  4. We have pre-built, customized service packages tailored to different startup stages and needs:
    • Pre-seed essentials
    • Emergence of Stealth
    • Full-Service E2E Marketing
    • Specific Focus areas (e.g., content marketing, social media)

We work with each client to determine the most suitable pricing structure based on their specific requirements, stage of development, and budget constraints. Our goal is to provide high-value marketing services that align with your startup’s growth trajectory and financial planning.

Want to know more?