Startups face unique marketing challenges that traditional practices don’t fully address. As founders, we learned firsthand that early-stage marketing requires fast execution, close collaboration with technical teams, and strategies tailored to constraints.
We built a boutique B2B startup marketing firm to help early-stage startups from post Seed to Series A, on their go-to-market journey. Along the way, we developed a lean, Agile-inspired methodology that aligns execution with strategy for cost-effective, multi-channel growth.
Whether you’re starting from scratch or scaling for growth, we act as an extension of your team, providing strategic guidance and hands-on execution across all key areas of B2B startup marketing. With experience supporting 150+ startups across industries like Cybersecurity, Fintech, and Cloud, we specialize in building scalable, cost-effective marketing engines.
Meet Our Founders
Einav Laviv

Einav combines technical expertise, data-driven execution, and advanced research in buyer decision-making (MA in Cognitive Psychology). A full-stack marketer, she specializes in performance marketing, inbound, analytics, and operational architecture. She designs multi-channel frameworks for brand building and demand generation, optimizes marketing mix for high-impact growth, and applies advanced A/B testing with research-backed methodologies.
Tsipi Joseph

Tsipi specializes in turning high-level strategy and storytelling into scalable, enterprise-grade marketing operations for startups. She builds strong marketing-to-sales collaboration with automation and AI, trains business development teams, and adapts messaging to boost engagement. Her expertise also includes strategic conference planning and executing PR strategies, even within tight budgets.