Let’s say you’re a startup founder, about to unleash your creation upon the world for the first time. You’ve been working tirelessly behind the scenes, trying to build an MVP, building your team, and keeping everything under wraps in stealth mode. But now you’ve successfully raised money (congrats!) and it’s time to step out of… Read more »

How do you know that your SEO efforts are effective? One important note before we dive in: Early-stage startups can’t do SEO the same way that mature companies do. But still, if they target wide audiences (DevOps SaaS for instance) they must tap into SEO as soon as possible. Below are a few out-of-box pointers,… Read more »

If you’ve filled a sole marketing role in an early-stage startup, you know it can get risky. It’s also fun and exciting, and you get a chance to manage multiple marketing areas, learn a lot and make an impact. However, you usually hit the road when there’s no infrastructure, no marketing DNA, minimal understanding of… Read more »

TL;DR – Not just yet, but it’s coming. Today, AI can’t take our place yet, but In the long run, AI may even reshape the way we speak…  We’ve used OpenAI (Generative AI technology) in a content marketing experiment. We asked it to write an article about using AI to create B2B tech marketing content.… Read more »