Paid campaigns shouldn’t be the main tactic in your strategy, but at some point, they are essential to cut through the noise and play the game.
Paid campaigns allow startups in their early stages to accelerate market penetration, test their messages, learn about the responsiveness of their target audiences and achieve business opportunities… to just name a few opportunities.
But, paid campaigns can be a total waste of money and time, if they are not managed properly.
We orchestrate multiple channels such as LinkedIn, Facebook, Google ads, Reddit ads, Youtube ads, and many other dedicated ABM channels, in order to reach maximal impact for a minimal budget.
Paid campaigns and demand gen expertise should be tailored to the specific use case. Here are the main use cases that we manage:
- Enterprise sales lead-gen (demand gen) KPIs – Feeding the sales
- SaaS PLG ads that are aimed to increase product registration and enhance usage
- OSS related ads where attribution is missing and the KPIs are completely different from previous use cases
Here’s how it works: