Multi-Area Marketing

Single Spotlight

Onboarding

One Off, First Month

  • Kickoff & strategy
  • Online researches
  • G2M strategy
  • Competitive analysis
  • Messaging Sprint
  • Personas and customer journey
  • Operational planning
  • Kickoff Workshop
  • Online researches
  • Setting up decks & analytics
  • Competitive analysis
  • Messaging and storytelling
  • Social presence evaluation
  • Personas & customer journey

Marketing management

Ongoing

  • Marketing orchestration
  • Project management
  • Tracking & reporting
  • bi-weekly syncs
  • Monthly Strategic discussions
  • Project management
  • Tracking & reporting
  • bi-weekly syncs

Execution

Ongoing mix and match

Choose 2+ marketing areas in parallel, (mix and match style)

Some activities can be toggled between months:
  • Content creation and promotion – strategy, planning, creation, promotion, and tracking (including SEO optimization)
  • Lead gen & PPC* – (2-3 channels-  Linkedin, Facebook, Twitter, Reddit, Taboola, Influ2 etc. ) , includes ABM, Search or smart targeting, including competitor research, audit, creative and more.
  • Social media management (strategy, content reformatting, multi posts week, growing followers)
  • Marcom, events* & product marketing*
  • Webinars & email marketing*
  • Website operations
  • PR releases
  • SEO internal + external
  • Marketing automation operations*

Focus on 1 marketing area

Some activities can be toggled between months:
  • Content creation and promotion – strategy, planning, creation, promotion, and tracking (including SEO optimization)
  • Lead gen & PPC* – (2-3 channels-  Linkedin, Facebook, Twitter, Reddit, Taboola, Influ2 etc. ) , includes ABM, Search or smart targeting, including competitor research, audit, creative and more.
  • Social media management (strategy, content reformatting, multi posts week, growing followers)
  • Marcom, events* & product marketing*
  • Webinars & email marketing*
  • Marketing automation operations*

Project-based activities (Talk to us)

These activities can be executed as a ‘one-off effort’ that’s included in the monthly ongoing payment, or on top:

Marketing automation setup and implementation

Foundations management: Branding / New Website / Collateral / Setup social channels

Special project (Min 6 months)