For B2B companies going after technical or business audiences, SEO is a mission critical. Today’s buyers are heavy consumers of content, feel comfortable in digital environments and know how to leverage the web, conducting smart searches when researching solutions, technologies, and tech trends. 

In order to run successful global SEO in the B2B tech and startup industry, you must start with a solid strategy that is translated into a plan that includes relevant KPIs. You must aim for the right audiences and build your strategy on data-driven, reliable and proven tactics and methodologies, known as SEO best practices for marketing technical products. 

As SEO pros we know that content is king. SEO leans on a mix of top notch content, onsite SEO activities, CRO (conversion rate optimization), technical SEO optimization and link building.  

The goals are clear: quality traffic, climbing up the ranks for related keywords and higher conversion rates – to leads, opportunities and sales. Yes, it’s not just about increasing traffic and rankings – The focus is on leads, pipeline, users and revenue growth. This can only be achieved by embracing a holistic view of the buyer journey.

When it comes to early-stage startups, SEO poses some unique challenges. New brands in new categories, developing technologies, and market education. In this case, SEO must be tightly aligned with the broader marketing and demand gen activities.

Quality SEO building blocks:

High-quality traffic through focusing on the most relevant long tail keywords, combined with the creation of high-quality content and backlinks 

Optimized on-page performance – This is built on technical audit fixes and website experience

High quality leads are driven by generating quality traffic, optimized website and ultra relevant value-adding content 

Better business results = lower investment in paid media budgets in the long run

What’s included ?

  • Technical site audit + ongoing work on fixing errors and issues (directly through the website - and if required, working with the website developers). The Webmaster work is focused on exploring the website’s health and acting accordingly (via the data that appears in Google Search Console). This includes checking problematic error pages, pages with low CTRs, different compatibility issues with regards to Google, etc.
  • SEO competitive analysis - Tracking the competitors’ work both on-page and off-page
  • A complete keyword research to identify what our target audience is searching for
  • Setting up Google analytics goals and Google Search Console
  • On page optimization based on the keyword research and technical audit - This includes crafting a document with suggestions for changes in existing pages and suggesting new ones (SEO and CRO), to ensure best user experience, optimized conversion funnel and compatibility with Google best practices
  • Website CRO - Improving conversion rates on the website by assessing the visitor behavior (This includes analyzing the data from Google Analytics, installing a Heat map solution and identifying pages that need improvements)
  • Ongoing content optimization - Suggesting topics, providing SEO requirements for content, overviewing and optimizing written content (keywords, internal links, metadata etc.)
  • External and internal link building (pitching relevant industry outlets, providing links or written articles)