Inbound marketing for round A startups has changed.
From KPIs, to stressful board meetings, to the close collaboration between marketing and sales… B2B marketing in post round-A stages has changed a lot.
Many startups have managed to complete round A extremely lean internal marketing operations or without having one at all. Post round A they are required to quickly close marketing gaps as they are late to the game.
Many other startups have already hired an internal CMO, head of marketing, or similar. But this professional is usually alone, and needs to strategize and execute on many different areas in parallel, desperately looking for a smart partner to rely on not just for the operation, but also for the brainstorming, consulting, and decision making.
In today’s ecosystem, data-driven marketing is a must for a startup looking to build a brand and start generating sales opportunities, at scale.
The marketing challenges are around managing the budget, setting branding and sales KPIs, running super-smart PPC and other paid advertising strategies, employing multiple martech tools, dealing with extensive technical configurations, creating highly technical and value-adding content, managing complex SEO strategies, and quickly taping into new buzz creation channels ahead of the competition.
Naturally, in more established companies, the CMO is backed by a strong team and multiple external vendors. The situation is different when the startup has just secured round A or B, and the internal team either doesn’t exist or is just too small to handle it all.
G2Mteam offers a solution that’s tailored made to such startups and closes the loop from CMO level consulting to multi-area marketing orchestration and execution. It’s like having a whole marketing team behind you, including a leadership layers. A team that is extremely experienced with marketing for startups in these stages exactly.
- Expert consulting and ongoing support with decision making and planning around messaging, branding, Marcom, data-driven view, and growth strategies
- Ongoing orchestration and management of multiple activities
- A2Z execution around content creation, lead-gen, paid media campaigns, social media, funnel analytics and a lot more.
We support startup and tech companies with their go-to-market goals, by implementing proven work methods, by daring without crossing the lines, and by constantly measuring and optimizing our actions.
Verticals include DevOps and dev tools, cyber, Cloud solutions, Industry 4.0, AI, autonomous vehicle, robotics, medical devices, SaaS, ITOps, agtech and a lot more.
With our global B2B marketing services, you get the full set of capabilities via an entire team of experts: