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Your path to success starts with putting in place the right marketing building blocks and telling an appealing story

WHAT DO WE MEAN BY ‘FOUNDATIONS & MARCOM’?

 

A smart marketing operation is a puzzle. Every company has a unique mix of activities that it should focus on (e.g., one should focus on content marketing while another should focus on industry events).

When companies who have a clear marketing strategy in place want to start acting upon it methodically, they need to establish strong foundations that they can later on build on. Usually they start with tactical planning, then move on to finetuning the company story (messaging) and then smartly set up the processes around each planned activity.

They also build or adjust their marketing communication materials on all domains, including their website, collateral, sales decks, industry events materials, etc.

We have decided to build this unique package after listening to our customers’ needs.

This service package is perfect for: Startup companies that are going “out of stealth”, or going to market with a new product / service. It’s also perfect for tech or startup companies looking to finetune their existing company story, or for companies that are simply looking for additional working hands in order to get it all done (sometimes around an upcoming major milestone) and looking to outsource some of the work.

Here’s what our ‘foundations and marcom service pack’ includes:

 

During this stage we will create a detailed marketing operation plan, that is customized to your specific circumstances and KPIs. We will validate the plan and make sure we are at par with industry standards by conducting a marketing competitive analysis, looking at your competitors’ communication activities.


During this stage we will hold a joint, dedicated workshop (and ongoing sessions) devising your key messages. Based on your needs we will create or finetune your key messages, top-to-bottom style. The result will be a HL messages kit that can serve the entire company in all business, sales and marketing materials going forward.


Based on the KPIs we will build / fine-tune your website, marketing collateral, social media pages, sales tools and more. We will manage industry events production and all communications around them. We will make sure everything we deliver meets the highest industry standards. We will closely work with your dev and graphic design people or bring new ones on board, as needed.


With every change in your product, offering, or business model, we will adjust your communication materials and make sure they are up to date and fresh.


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QUOTES FROM CUSTOMERS

Netafim

G2M Team was the ideal partner and handled all moving parts perfectly. They had a critical role in our success at Agritech

Helene Gordon
Senior PR & Marcom Manager / Netafim

Ibex Medical Analytics

G2M Team is the ultimate partner for a company like us, looking to establish and develop our marketing DNA

Joseph Mossel

Intuition Robotics

G2M planned and created all the marketing materials we needed for a successful launch, faster than we could ever imagine and without compromising the quality. G2M’s umbrella of services is exactly what startups need!

Dor Skuler

Exampal

G2M practically established our marketing operation, taking the lead and executing around all the marketing buckets that were critical for our KPIs: Content marketing, email marketing, lead generation campaigns, SEO, conversion optimization and more. The results were immediate.

Oren Jackman
Co-Founder and CEO / Exampal

SafeDK

G2M manages all our marketing activities. Starting with our strategy and branding, setting KPIs, through infrastructure automation and our customer management system, running our social channels, blogging / messaging and every other marketing related activity. Flawless execution, admirable dedication, great results. Highly recommended team.  

Orly Shoavi
Founder and CEO / SafeDK

Infinity AR

G2M is a priceless extension of our team, for both strategy and execution, all in one. They are our genie in a bottle!

Motti Kushnir
CEO / Infinity AR

Spikko

G2M is our focal point to all app marketing needs. They just know all there is to know

Shai Benarzi
Founder and CEO / spikko

drupe

G2M is the optimal solution for a mobile app startup taking its first steps in the B2C industry

Barak Witkowski
Co-Founder & CEO / drupe

Ginger Software

It's great to have someone who keeps asking the hard questions, and searching for better solutions.

Maoz Shacht

Lumos Global

With G2M we managed to achieve great results in a short time. They deeply understand the start-up spirit and pace, and demonstrate exceptional professionalism with digital and social marketing best practices.

Hila Bitton
Marketing Communications Manager / Lumos Global