HOW DO WE WORK?
Step 1: Keywords Research
Without keywords, there’s no value in the content.
Targeting the right key phrases is a crucial part in your content strategy and can make the difference between success and failure. We undertake a systematic and savvy approach to keyword research that gets you in front of your ideal target audience and makes your content strategy and SEO achievements a success.
Step 2: Content Topics Research
Hand in hand with keyword research, goes Content Topics Research.
Running content topics research and understanding the relevant content inventory that’s already published, helps us frame the conversation around your brand, identify competitors’ week spots, learn what’s working ahead and gear up towards building a smart content funnel.
Content research also helps us understand what effort your competitors or partners are putting in their content, how often they refresh their content, what they love writing about, how engaging their content is, assess the quality of their content and more.
Step 3: Content Calendar
Next, once we’ve learned enough, we brainstorm ideas concerning content topics we plan to work on, figuring out how we can best use specific content in coherence with our goals: Positioning, market education, lead nurturing, conversion optimization and SEO.
As these ideas flesh out, we start putting together a content calendar, detailing what, when and how we are going to write about to engage your target audience with the best content possible.
Step 4: Content Briefs
Essential to any seamless and efficient team work, is making sure we are all on the same page.
Content briefs are essential to ensure that the content is well structured, adds real value and that we didn’t miss anything important.
o The brief includes the structure and hierarchy of the story / messages.
o The brief includes relevant key phrases, titles, sub titles and bullet points.
o The brief specifies important tips, hacks, gems and is based on real life experience.
o Our briefs can be preapproved with our customers, before the writing begins.
Step 5: Writing
There’s content and there’s superb quality content. Quality content is not easy to write, but the outcome is worth it.
As many of our customers are either industry leaders, or on the way to becoming one, our content needs to be appealing to both professionals and experienced industry players. In other words, we can’t compromise on the content level and how profound it is.
Also, important promotion channels (organic, referral or even paid) require high-quality content.
Our team of experienced tech marketing writers master readable, professional, and engaging content.
We are strong believers in comprehensive guides, white papers, eBooks, reports and long form blog articles that offer readers an enormous amount of added value.
We never complete the task by simply writing an appealing story. Our content is always aligned with the high level KPIs (education, positioning, lead generation or lead validation).
Step 6: Upload Readiness
Once the content is written, we work to make it visually and structurally ready to attract, convert, and retain. Getting your content "upload ready" involves multiple steps, beginning with adding multiple visuals, animated GIFS, promo banners and SEO elements. Using images, the best formatting, and memes makes your content more scanable and a lot more enjoyable for the readers.
Next, we make sure that there are plenty of lead capturing components involved, including options such as promo banners and signup gems.
Finally, proof the content to minimize small mistakes that can impact the perceived content quality.
All of this helps ensure that your content is not just floating free in cyberspace, but takes an active (or significant) part of a cohesive funnel that attracts new consumers and makes conversions happen.
Step 7: Distribution
Organic promotion of the content is necessary. There’s no point in putting so much effort in content writing without heavily promoting it in multiple communities, content publishing arenas, online forums and amongst your existing followers.
We are masters of content distribution, boosting the visibility and power of your content marketing campaign(s) via organic content promotion tactics, referral partnerships and via content promotion paid channels.
Everything from SEO to networking to press releases can ramp up traffic to your content, drive conversions, and improve lead generation and key revenue metrics. Working with our team means you have everything you need to distribute your messages among your target audience and get your brand in the forefront of the conversation.
Step 8: Measurements and learning
Being a data-driven marketing firm, we track the key metrics that are relevant to our content efforts, using UTMs and additional tools.
From traffic, through sources, referrals, bounce rates, session duration to conversion funnels, we stay on top of these metrics, learn, and optimize on the go.