drupe logo

From launch with a limited budget to tens of millions of users:




About drupe

drupe mobile is the developer of drupe Android and iOs app - an all in one communication launcher that includes a cross app dialer, contact manager, call recorder, caller ID and more. The company was established in 2014, and is backed by known investors including Canaan Partners Israel, Sweet Capital, Yigal Jacoby and more. drupe is ranked as the #1 dialer and contact manager in the US store, enjoying tens of millions of downloads and millions of active users.

Relevant Background

We came onboard as drupe’s marketing team as soon as they had completed a seed round and left the TLV Microsoft accelerator

We were hired to provide a2z global app marketing support, with a focus on creating  foundations and best-in-class result-driven app marketing activities. We are writing this case study after working together for over three years.

The Challenge

How do you take a (small) budget, as that’s what we started with, a prototype (alpha) product and create a popular app that is buzzing with Blogger and is getting a significant number of organic downloads? That was our challenge when we started working together with the drupe team.

We had a low marketing budget, limited time and no single marketing asset. But, we knew we wouldn’t compromise on anything related to our look and the way we would tell the drupe app story.

So, we rolled up our sleeves.

What we’ve done:

  • Branding and messaging - We created drupe’s high level messages and wrote the texts for the app minisite and social pages. Together with the drupe UX team we designed drupe’s visual identity, logo, icon and color scheme.
  • Beta testing community - We used multiple testing platforms to create a tester community and feed our developers with user-data in order to fix critical bugs and issues before the launch.
  • Ad and analytics decks configurations - We added marketing analytics decks and worked with the drupe team to define and implement key app events so we will be able to track important data.
  • Pre-registration campaign - We worked to create a buzz among early adopters  before the launch.We managed a pre-launch sign up campaign with thousands of registrations to get the install URL as soon as drupe came out.  
  • The official launch of the drupe app - We managed the app’s official launch which included PR activities, buzz creation in multiple android groups and communities as well as additional social media activities. We prepared Facebook install ad campaigns, but the organic and direct buzz that we received exceeded our expectations; so much so, that we didn’t need to engage in any additional media acquisition efforts until we hit over 1 million installs.
  • ASO - We managed ASO activities, using several ASO technical tools. We dealt with multiple languages, added multiple backlinks, and worked on important keywords.
  • Social media marketing - We increased our followers across multiple social channels, and took care of social media support for users and potential users during the launch phase. We used social media channels to announce new versions, curate content, provide drupe usage tips and promote worthy drupe mentions in Android news outlets.
  • User acquisition - when the time was right, and after drupe completed advanced funding rounds, we ran multiple smart acquisition campaigns, on Facebook and Google, using advanced targeting, multiple language ads and advanced optimization techniques on CPI, CPA and later, on ULV.
  • PR - Over time, we released multiple announcements in relation to funding rounds, strategic versions and more. We secured coverage in top tier outlets including TechCrunch, TNW, Android-Authority and many others.
  • Tracking and analytics reporting - We created and maintained an aggregated analytics report, looking at all important parameters, traffic, funnel conversions, budget, quality of users and more.
  • Special activities - Over the years we supported drupe with a variety of other marketing activities such as industry events, iOs launch of the app, email campaigns, product videos and more.


From an anonymous mobile app startup, drupe became a global leader (and enjoyed over a million organic installs!) in just a few months. drupe was mentioned multiple times in almost all top-tier media outlets.  

Within slightly over a year, drupe was ranked #1 in the US Play Store for key phrases such as dialer and contacts manager. It outranked major competitors including Google itself.

Later on, when we started running acquisition campaigns for drupe, we leveraged drupe’s hard-earned prestige and achieved amazing CPI and CPA numbers.

Today drupe enjoys tens of millions of installs, a solid and familiar brand and a proven business model.

Here are just a couple of examples of drupe’s PR coverage:

Drupe reimagines the address book with $3 million in funding / TechCrunch

drupe’s new GIF calling feature lets you know what the call is about before picking up / Android Authority

More examples:


Some creative work:



And a video creative:


Supporting drupe on their long journey and witnessing the amazing progress from an early stage startup to an established and successful app company with a solid business model was a huge pleasure and a great experience for us at G2M Team.

Visit drupe’s Google Play page to explore further.


Contact us



Creating a successful online lead-gen machine for a B2B tech company is an art if you ask me. G2Mteam masters this art.

Amir Ben Assa
Chief Marketing Officer / Plataine


G2M Team was the ideal partner and handled all moving parts perfectly. They had a critical role in our success at Agritech

Helene Gordon
Senior PR & Marcom Manager / Netafim

Ibex Medical Analytics

G2M Team is the ultimate partner for a company like us, looking to establish and develop our marketing DNA

Joseph Mossel

Intuition Robotics

G2M planned and created all the marketing materials we needed for a successful launch, faster than we could ever imagine and without compromising the quality. G2M’s umbrella of services is exactly what startups need!

Dor Skuler


G2M practically established our marketing operation, taking the lead and executing around all the marketing buckets that were critical for our KPIs: Content marketing, email marketing, lead generation campaigns, SEO, conversion optimization and more. The results were immediate.

Oren Jackman
Co-Founder and CEO / Exampal


G2M manages all our marketing activities. Starting with our strategy and branding, setting KPIs, through infrastructure automation and our customer management system, running our social channels, blogging / messaging and every other marketing related activity. Flawless execution, admirable dedication, great results. Highly recommended team.  

Orly Shoavi
Founder and CEO / SafeDK

Infinity AR

G2M is a priceless extension of our team, for both strategy and execution, all in one. They are our genie in a bottle!

Motti Kushnir
CEO / Infinity AR


G2M is our focal point to all app marketing needs. They just know all there is to know

Shai Benarzi
Founder and CEO / spikko


G2M is the optimal solution for a mobile app startup taking its first steps in the B2C industry

Barak Witkowski
Co-Founder & CEO / drupe

Ginger Software

It's great to have someone who keeps asking the hard questions, and searching for better solutions.

Maoz Shacht

Lumos Global

With G2M we managed to achieve great results in a short time. They deeply understand the start-up spirit and pace, and demonstrate exceptional professionalism with digital and social marketing best practices.

Hila Bitton
Marketing Communications Manager / Lumos Global