Whether it’s for a product demo, crowd funding campaign, hiring, training, ads, or any other reason, almost every startup or tech company I’ve worked with needed to make a video at some point. We’ve all seen videos that looked just brilliant. But we’ve also seen not so great ones that made the product look shoddy,… Read more »
Continue reading
Originally posted by Geektime. Through operating as the marketer of Israeli startups (After seed or round A of funding) I keep discovering valuable marketing secrets. I now know that there are some common principals that you may want to follow when marketing early stage startup companies. Even if of different verticals and business models, early startups… Read more »
Continue reading
מדיה חברתית היא אחד הכלים החזקים ביותר בארגז הכלים השיווקי. שימוש ראוי מביא ליצירת קשר אישי חזק הן עם הלקוחות הפוטנציאליים והן עם הלקוחות הקיימים של החברה. החשיבות של תכנית ברורה היא קריטית במקרה זה. ללא תכנית ברורה, התוצאה, מעבר לבזבוז אדיר של זמן, עלולה להיות משבר יח”צ. האסטרטגיה שלנו אלו ששת השלבים לפיהם אנחנו… Read more »
Continue reading
Us humans, we love holidays, festivals and special occasions! It’s time to dress up, get festive and do fun things. Whether your startup is a B2B or B2C, you are promoting something to someone. To people. Here’s why and how to join the holidays party, delight your target audience, and boost your product / service,… Read more »
Continue reading
Kicking off proper B2B growth marketing in a startup : What you don’t know …
Disappointed series: Why most B2B Startups are failing with PPC? A detailed…
Wake up! The recent B2B growth-marketing shift that makes or breaks early-s…
The power of your investors – what VCs are saying about helping their…
The 7 deadliest startup marketing sins that we all keep making
