ובכן, זה מורכב… לא מעט חבר’ה מהתעשייה, גם אנשי שיווק מנוסים שאני מכירה ומוקירה, שואלים אותי מהו לדעתי ההבדל בין שיווק ל- Growth hacking? האם אני יודעת לעשות Growth hacking? מנגד, אני נתקלת לא מעט באנשים המעידים על עצמם שהם מומחים, לא לשיווק, אלא ספציפית ל- Growth Hacking. יש כאלו המגדירים את עצמם בדיוק כך… Read more »
Continue readingWell, it’s complicated… A lot of people, not to say marketers, whom I know and respect keep asking me what on earth the difference between growth hacking and just plain marketing is. It sometimes feels like growth hacking is a term made up by marketers to describe…well… marketing. Yes, at first glance it’s hard to… Read more »
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Originally posted by Apptamin. In recent years I’ve been deeply involved with strategic marketing, startup marketing and mobile app marketing. The knowledge I have gathered over time has helped me develop my own growth hacking tactics.
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Some entrepreneurs tend to underestimate SEO, or maybe just don’t fully understand it, letting it get lost in the bottom of their huge pile of things to take care of. But SEO is actually directly linked to the success of a variety of marketing activities and goals, starting from PR, right down to your KPIs.
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If you are part of a startup company, you are probably working hard, trying to identify the right target audience for your product, and make sure that it fully answers their pain. But you’re probably also frustrated by the fact that many of the things you are doing don’t result in sufficiently bringing in new… Read more »
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