If you’re running B2B tech marketing for (or with) a B2B company, you need to make sure that your marketing activity mix covers most of the newest best practices that have recently gained popularity. In the digital era, B2B marketing has recently lent a lot of B2C’s treats and tricks. Social media has made everything… Read more »
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I’m not going to write about the fact that e-mail is still with us, and that everybody still reads and writes e-mails. You will probably toggle between this blog post and your mailbox as you read this, so I feel this argument is behind us. Important part of digital marketing is email newsletters from businesses… Read more »
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It seems that nobody talks about plain marketing anymore… I keep hearing “digital marketing” “mobile marketing” or “online marketing”, but mainly digital. Running a simple Google search terms analysis (using the Google keywords tool) I immediately saw that needed, digital marketing has become a buzz word. But, do people really know what on earth… Read more »
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פוסט אורח שפורסם במקור ב- Geektime לאחר שנים של עבודה עם עשרות חברות סטארטאפ ישראליות (מדהימות, אגב) ושיחות עם מאות יזמים הנמצאים בשלב השיווק מול השוק הגלובלי, חשבתי שיהיה נכון לשתף אתכם בחלק מהמחשבות שלי, בתקווה שתוכלו להפיק מכך תועלת. היום אני מודעת למספר טעויות שיווק נפוצות ודוגמות שאינן נכונות, החוזרות על עצמן בקרב יזמים ישראליים,… Read more »
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Originally posted by Viola-Notes. I have been a marketer for ages, but I have only been a startup marketer for the last couple of years and I’m still shocked by how different it is from ‘traditional’ marketing. I would even go as far as to say that it’s the direct opposite of traditional, corporate marketing, and in… Read more »
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