One of the things that early-stage startup leaders repeatedly hear, especially nowadays, is “you have to extend your runway”. The “runway” refers to the time before the startup “takes off”. In other words, the amount of time that the money raised lasts without compromising progress. Other than another funding round, the proverbial runway can be… Read more »

Social media marketing is something we all know we should focus on, but only a few actually manage to fully leverage it to directly increase enterprise-sales in 2020.  When discussing LinkedIn with B2B startup founders (or marketers), I find that many tend to ignore many strategies related to this platform, simply because they never quite… Read more »

SEO is known to be a significant digital marketing pillar, but in the recent years many professionals claim that SEO is dead. Too many marketers in the B2B tech industry are not sure if they should hire SEO agencies, wondering if such agencies will manage bring satisfying results or deal with their highly technical products,… Read more »

As a startup marketer who supports young B2B startups that are very limited in budget and resources, I must always be on the hunt for new marketing tactics and tools to help me do a better job and be in the know. This article lists some tools I love to use and think every startup… Read more »