Everybody is after PPC, and they all want to start today… Working in the industry that I do, I see many startups and even medium sized tech companies running to launch paid campaigns, when they are not nearly as ready as they should be. Marketers, internal or external, are being constantly pushed to setup and… Read more »

– Guest Post – ‘A growth hacker is a person whose true north is growth. Everything they do is scrutinized by its potential impact on scalable growth’ – Sean Ellis Sean Ellis, co-founder of GrowthHackers, coined this increasingly well-known term in 2010, using it to describe the process of experimenting with a wide variety of… Read more »

B2B marketing has significantly changed – are you doing everything you can to beat your competition? B2B marketing has changed tremendously in recent years. All of this is the result of the rapid evolution of the digital world, the availability of more and better technological tools geared towards marketing, and marketers’ increased proficiency in technology… Read more »

We’ve already went through marketing mistakes startups might be facing (not your startup of course…), and why it might make sense to hire Michelle. Let’s tackle a different angle this time: How to work around annoying Facebook ad-manager fuckups. The Love & Hate relationship with Facebook Ads Manager For any advertiser, be it a B2B… Read more »

  My content marketing full recipe was recently published in Smartinsights. I decided to share it in my company’s blog as well. I am sorry if this reading may be long. I wanted to make sure that everything important is captured here, so you can copy paste my strategy for your own benefit.   How… Read more »