This is the story of an optimization effort around a gated content landing page (that is, a landing page that requires email signup before the download can start) for a B2B tech company in the cybersecurity arena. Unfortunately, its name must be kept undisclosed. When marketers work on optimizing a landing page (which is quite… Read more »

If I had a nickel for every time I heard someone put all their chips on a single marketing automation SaaS solution… As a startup marketer in an agency, I constantly talk to clients about if, when, and which marketing automation to implement.  There are two main points that usually come up in these discussions: … Read more »