If you come here often, you know that I’ve worked as a startup marketer for the past nine years and that I’ve been lucky enough to support over 100 startups during this time. There have been successes, and also some failures, during this time ﹘ all of which I now count as important lessons learned. … Read more »

[Important notice: I tried writing an article, but ended up with a much longer text than the average article. Stay strong] You know this. You either got burned yourself or you heard others whining about their bad experience with PPC or other forms of paid media. “It was such a waste of money”; “the quality… Read more »

If marketers could time-travel to the recent past, they would never recognize their work today. If you have been in the B2B startup marketing for 10 to 15 years, you already know that the field has evolved so greatly that it’s almost impossible to remember what it was like before… …back when reaching out to… Read more »