In today’s rapidly evolving B2B landscape, how a startup builds its sales and marketing infrastructure can make or break its success. Meeting sales and marketing KPIs has a profound impact on the ease or difficulty of raising additional rounds and affects valuations. Many founders and executives have a theoretical understanding of enterprise sales, lead generation,… Read more »

How do you know that your SEO efforts are effective? One important note before we dive in: Early-stage startups (or startups that have just gone out of stealth)  shouldn’t do SEO the same way that mature companies do. But still, if they target wide audiences (DevOps SaaS for instance) they must tap into SEO as… Read more »

A few weeks back I attended a startup branding event which got me thinking and eventually drove me to share my thoughts around what it really means to be an early-stage startup marketer. While the event was tailored to startups, it wasn’t specifically targeted to early-stage startups. In fact, I realized that many of the… Read more »

If you’ve served as a marketing leader in an early-stage startup, you know it’s risky business. It’s also fun and exciting, and you get a chance to manage multiple marketing areas, learn a lot and make an impact. However, you usually hit the road when there’s no infrastructure, no marketing DNA, minimal understanding of marketing,… Read more »

I know, establishing the business KPIs of a young B2B startup is hard. Very hard. A lot of it is set by the marketing functions, whether they are internal employees or external ones (fractional CMO for example). The decision of who to work with is not easy and there are many parameters to consider. Many… Read more »