Startup entrepreneurs take on one of the biggest missions you can think of: trying to make something out of nothing. To succeed, they have to turn ideas into products, skeptics into investors, prospects into ambassadors… you get the idea. This is a super difficult journey in which founders need all the help they can get.… Read more »
Continue readingYoung B2B Startup? Here’s why founders fail when not running 360°marketing
The 360° approach to marketing is becoming a must among young startup companies. They can no longer just tackle one activity at a time or focus on just a few specific marketing activities, without considering the sequence of activities to make sure all required loops are closed (prospect funnel steps for instance). The 360° marketing… Read more »
Continue readingThe complete marketing competitive analysis checklist for startups
How I ran a successful marketing competitive analysis for a startup I work with + a bonus checklist and a downloadable template Reading time: 15 minutes (the actual work is a different story…) What are you getting? A tactical and hands-on walk-through A free marketing competitive analysis template Overview of tons of free or… Read more »
Continue reading6 Blogs and Resources That Will Make You a Superhero Startup Marketer
As a startup marketer, you work hard to reach your goals. Usually you accomplish tasks under serious constraints. Many times you are the only marketing person on board, you have to do everything on your own with a minimal budget, and everything needs to be ready yesterday. Welcome to the world of marketing superheros! Apparently,… Read more »
Continue readingHere’s Why a ‘Sales-With-Minimal B2B Marketing’ Approach Will Kill Your Startup
Here’s Why a ‘Sales-With-Minimal B2B Marketing’ Approach Will Kill Your Startup, and also, what can you do to escape such a fate? “I DON’T CARE WHO YOU ARE, WHAT KNOWLEDGE YOU HAVE GAINED IN YOUR INDUSTRY, WHO YOUR CUSTOMERS ARE, WHO YOUR TEAM MEMBERS ARE, OR WHAT PRESTIGE YOU HAVE. I JUST WANT TO BUY… Read more »
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