In today’s world of B2B marketing, the way a startup builds its sales and marketing infrastructure can have a great impact. Usually, many of the foundations are laid in the early stages, as the seed money-raising was completed.  While nearly every sales or marketing executive knows a few things about enterprise sales, lead-gen, ABM, or… Read more »

If marketers could time-travel to the recent past, they would never recognize their work today. If you have been in the B2B startup marketing for 10 to 15 years, you already know that the field has evolved so greatly that it’s almost impossible to remember what it was like before… …back when reaching out to… Read more »

One of the things that early-stage startup leaders repeatedly hear, especially nowadays, is “you have to extend your runway”. The “runway” refers to the time before the startup “takes off”. In other words, the amount of time that the money raised lasts without compromising progress. Other than another funding round, the proverbial runway can be… Read more »

Social media marketing is something we all know we should focus on, but only a few actually manage to fully leverage it to directly increase enterprise-sales in 2020.  When discussing LinkedIn with B2B startup founders (or marketers), I find that many tend to ignore many strategies related to this platform, simply because they never quite… Read more »

SEO is known to be a significant digital marketing pillar, but in the recent years many professionals claim that SEO is dead. Too many marketers in the B2B tech industry are not sure if they should hire SEO agencies, wondering if such agencies will manage bring satisfying results or deal with their highly technical products,… Read more »