If you come here often, you know that I’ve worked as a startup marketer for the past nine years and that I’ve been lucky enough to support over 100 startups during this time. There have been successes, and also some failures, during this time ﹘ all of which I now count as important lessons learned. … Read more »

[Important notice: I tried writing an article, but ended up with a much longer text than the average article. Stay strong] You know this. You either got burned yourself or you heard others whining about their bad experience with PPC or other forms of paid media. “It was such a waste of money”; “the quality… Read more »

In today’s world of B2B marketing, the way a startup builds its sales and marketing infrastructure can have a great impact. Usually, many of the foundations are laid in the early stages, as the seed money-raising was completed.  While nearly every sales or marketing executive knows a few things about enterprise sales, lead-gen, ABM, or… Read more »